What You'll Get

Here's all the benefits of joining...

1. Weekly 1:1 coaching: get support from industry leaders every week!
2. Community: interact with fellow learners, and seek valuable career advice from all of the mentors, coaches and instructors
3. Homework and exercises: Weekly, expect engaging homework to reinforce covered topics with dedicated support from your instructor and mentor.
4. Guest speakers and workshops: Be inspired and gain firsthand, practical insights from industry leaders on lecture topics and your career.
5. Hands-on experience: get matched up with a real company, non-profit, founders, start-up to work on a real project you can showcase on your resume.
6. Career support: add on extra mentorship to help you search for a job and practice for interviews.
7. Start-up vs. large company difference: learn how product management differs across roles, companies and teams so you're prepared for any job.
8. Portfolio project: work on a case study with your mentor to solidify your learnings.

What you'll learn?

Lesson 1: What is Product Management?

• Differences in product roles across industries, skill sets, and companies
• Product Development Process, Product Life Cycle, The Trifecta Model

Lesson 2: Develop Product Thinking

• The Three Layers of Product Thinking and thinking creatively
• Evaluating, improving and creating a new product - GAPS Framework

Lesson 3: Product Strategy

• Product strategy principles, formula, documentation, reviews to get leadership support.
• Examples of different types of strategies for teams, products, features.

Lesson 4: Product Discovery

• Finding problems to solve, and brainstorming solutions
• 3 types of product discovery processes, continuous product discovery

Lesson 5: User Research

• User personas, customer profiles, customer journey mapping
• Types of research, customer surveys, user research process, usability testing, collecting and analyzing data

Lesson 6: Product Requirements and Roadmap

• Product requirements, user stories, product briefs, product roadmaps, product planning process
• Minimal viable product, solution vs. problem space, feature vs. product

Lesson 7: Project Management

• Project management process, stakeholder management, influence, communication, organization
• Development Methodologies

Lesson 8: Product Design

• Human-centered design, user experience, user interface design, building great products across mobile, web, virtual reality
• Product design process, user experience thinking, 5 planes of user experience
• Wire-framing, low vs. high fidelity, information architecture, user flows, prototyping, brand

Lesson 9: Product Metrics & Analytics

• Product analytics intro, workflows, metrics, frameworks
• Measuring success, implementation and analysis

Lesson 10: Product Growth & Go to Market

• Different marketing disciplines, digital marketing funnels, marketing tactics, product marketing intro, go to market plan
• Revenue models, pricing strategies, product growth, product launch

BONUS Lesson 11: Tech Skills for Product Managers

• Learn computer programming concepts from basics, systems design, APIs, into to new technologies, the tech stack, no code solutions and additional coding resources.

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Who this course is for?

1. Anyone looking to transition to and get a job in product management.
2. Career Switchers & Second Careers: Ready for a new direction? Transition smoothly into your next chapter.
3. ‍MBA Graduates: Applying your transferable professional skills in a fresh and in-demand way in product.
4. ‍Recent Graduates: Step confidently into your first job by learning skills you didn’t get at school.
5. ‍PhD Candidates: Leave academia and translate your specialized skills into a new career.
6. ‍Returning Parents: Come back to the workforce with a new role and be more prepared than ever before.
7. ‍Aspiring Entrepreneurs: Launch your product.‍
8. Freelancers: Start a side hustle as a freelancer, consultant, and fractional product leader.

Your Instructor - Angelina Fomina

My path into product wasn’t easy. I started off as a business grad, bounced back after a few lay-offs, and moved to the US for work! I’m excited to make the journey easier for you.

• I have 10+ years of experience as a Product Manager, Product Designer and entrepreneur scaling products at top-tier tech companies like Shopify and Meta (Oculus, Instagram, Facebook).
• I taught and developed curriculum at General Assembly, mentored 150+ people switching to Product Management, and have done dozens of interviews.
• As a 3x founder, I grew a SaaS product to $1M in annual revenue, established a thriving non-profit, worked as a Fractional Product Leader, and always launched “side hustles”.