What You'll Get

Here's all the benefits of joining...

1. Weekly 1:1 coaching: get support from industry leaders every week!
2. Community: interact with fellow learners, and seek valuable career advice from all of the mentors, coaches and instructors
3. Homework and exercises: Weekly, expect engaging homework to reinforce covered topics with dedicated support from your instructor and mentor.
4. Guest speakers and workshops: Be inspired and gain firsthand, practical insights from industry leaders on lecture topics and your career.
5. Hands-on experience: get matched up with a real company, non-profit, founders, start-up to work on a real project you can showcase on your resume.
6. Career support: add on extra mentorship to help you search for a job and practice for interviews.
7. Start-up vs. large company difference: learn how product management differs across roles, companies and teams so you're prepared for any job.
8. Portfolio project: work on a case study with your mentor to solidify your learnings.

What You'll Learn?

Lesson 1: What is Product Management?

• Differences in product roles across industries, skill sets, and companies
• Product Development Process, Product Life Cycle, The Trifecta Model

Lesson 2: Develop Product Thinking

• The Three Layers of Product Thinking and thinking creatively
• Evaluating, improving and creating a new product - GAPS Framework

Lesson 3: Product Strategy

• Product strategy principles, formula, documentation, reviews to get leadership support.
• Examples of different types of strategies for teams, products, features.

Lesson 4: Product Discovery

• Finding problems to solve, and brainstorming solutions
• 3 types of product discovery processes, continuous product discovery

Lesson 5: User Research

• User personas, customer profiles, customer journey mapping

• Types of research, customer surveys, user research process, usability testing, collecting and analyzing data

Lesson 6: Product Requirements and Roadmap

• Product requirements, user stories, product briefs, product roadmaps, product planning process
• Minimal viable product, solution vs. problem space, feature vs. product

Lesson 7: Project Management

• Project management process, stakeholder management, influence, communication, organization
• Development Methodologies

Lesson 8: Product Design

• Human-centered design, user experience, user interface design, building great products across mobile, web, virtual reality
• Product design process, user experience thinking, 5 planes of user experience
• Wire-framing, low vs. high fidelity, information architecture, user flows, prototyping, brand

Lesson 9: Product Metrics & Analytics

• Product analytics intro, workflows, metrics, frameworks
• Measuring success, implementation and analysis

Lesson 10: Product Growth & Go to Market

• Different marketing disciplines, digital marketing funnels, marketing tactics, product marketing intro, go to market plan
• Revenue models, pricing strategies, product growth, product launch

BONUS Lesson 11: Tech Skills for Product Managers

• Learn computer programming concepts from basics, systems design, APIs, into to new technologies, the tech stack, no code solutions and additional coding resources.

Who This Course is For?

1. Junior and Mid-level Product Managers: Looking to up-level their skills and land a new $250K+ a year job. 
2. Career Switchers & Second Careers: Ready for a new direction in Product Management? Transition smoothly into your next chapter.
3. ‍MBA Graduates: Applying your transferable professional skills in a fresh and in-demand way in product.
4. ‍Recent Graduates: Step confidently into your first job by learning skills you didn’t get at school.
5. ‍PhD Candidates: Leave academia and translate your specialized skills into a new career.
6. HealthCare Professionals: Looking to transition their healthcare skills to tech and product management.
7. ‍Returning Parents: Come back to the workforce with a new role and be more prepared than ever before.
8. ‍Aspiring Entrepreneurs: Launch your product.‍
9. Freelancers: Start a side hustle as a freelancer, consultant, and fractional product leader.

Your Instructor - Angelina Fomina

My path into product wasn’t easy. I started off as a business grad, bounced back after a few lay-offs, and moved to the US for work! I’m excited to make the journey easier for you.

• I have 10+ years of experience as a Product Manager, Product Designer and entrepreneur scaling products at top-tier tech companies like Shopify and Meta (Oculus, Instagram, Facebook).
• I taught and developed curriculum at General Assembly, mentored 150+ people switching to Product Management, and have done dozens of interviews.
• As a 3x founder, I grew a SaaS product to $1M in annual revenue, established a thriving non-profit, worked as a Fractional Product Leader, and always launched “side hustles”.

BONUS SELF-PACED COURSE

Switch into Product Management

Unlock the Secrets to Switch Into Product  in 2025. Join 2,000+ students to land your dream Product Management role.

• The exact blueprint I used to pivot from business to product, work at Shopify and Meta, and increase my salary 10x.
• Explore different paths and strategies to break into PM.
• Identify the perfect PM role tailored to your skills and experience. 
• Fine-tune your pitch and bio to maximize your chances of landing PM interviews and offers.

BONUS SELF-PACED COURSE

Ace Your Product Management Interview

Everything you need to ace your upcoming product management interviews.

Custom frameworks, 200+ questions, answers, and examples and tips that got me Product Management offers at Google, Meta, Shopify, and more.

BONUS SELF-PACED COURSE

Start a New Role & Thrive: Your First 90 Days

This is for you if you’re starting a new role and feeling overwhelmed or unsure how to set yourself up for success.

• Role alignment and clarity on expectations and responsibilities.
• 90 day plan to set yourself up for success from day one without self-sacrifice and burn out.
• Build trust with key stakeholders, your manager and team, learn to influence.
• Confidence in decision-making and navigating office dynamics like setbacks, changes and power dynamics.
• Work-life balance, burn-out prevention and workload management.