Founders and Startups
You have an idea for a product that uses AI and want to know people need it before you spend months building. I help you test it and ship a focused first version.
Product Strategy · Design · AI · Launch
AI Products & Agents
I'll identify opportunities, define the strategy, and build AI-powered products, tools, and agents for your customers or team. From research, design, and prototypes to launch, adoption, engagement, and measurable results.
Ideal Clients
Who I Work With
Established Innovation Teams
You want to turn a new AI initiative into something customers can use. I bring product leadership, research and prototypes so your team decides with evidence.
Operations Teams
Your people spend hours on intake, triage, follow-ups or reporting. I find the steps worth automating and build tools that take that work off their plate.
How I Help
Product Strategy & Innovation
I study the market, rank opportunities by value and effort, and turn them into a product direction and a roadmap for what to build first.
User Research
I interview your customers, watch how they work today and test ideas with them, so decisions rest on what people actually need.
AI Design, Prototypes & MVPs
I design the key flows and build prototypes you can test with real people, then scope the smallest working version that proves the value.
Go-to-Market
I define your positioning, explain the product's value, and plan the launch across the channels your customers use. I create the messaging, launch content, and marketing materials that help your team reach the right people and turn interest into adoption.
AI Products & Workflows
I build customer-facing products, features and tools with AI and a small team of contractors when needed. I also build agents connected to tools you already use to make your workflows faster.
Regulations & Safety
Safety, ethics, and compliance (COPPA, FTC, EU AI Act) built into the product from day one, not bolted on after a regulatory incident.
Product-Led Growth
I set up the full member success system: in-product onboarding, email and notification sequences, communication channels, customer education and human touchpoints that help people get into the product, find value and come back.
From My Portfolio
Product & AI Leadership
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BetterUp Consumer AI Coaching
I led the launch of a consumer AI coaching product developed with a renowned psychologist. I also redesigned coach discovery and onboarding to help people find the right support and get started.
See in Portfolio
SageReset AI Holistic Coaching
I founded and built an AI-powered mental and emotional wellbeing platform that brings coaching and integrative health together. I designed the coaching programs, membership experience and automations that support members between sessions.
See in Portfolio
Instagram & VR Youth Safety
I launched parental supervision tools and teen safety defaults across Instagram and Oculus VR. I brought product, privacy and policy teams together to turn regulatory requirements into consent flows and age-appropriate experiences.
See in Portfolio
NomadiQ Membership Platform
I took a co-living membership platform for digital nomads from product strategy to a launched MVP. I hired and trained the design team, led the website and app experience, and defined the go-to-market approach.
See in Portfolio
Ruby Money Financial App
I led product strategy, user research and the onboarding redesign for an app that helps solopreneurs manage income and taxes. I introduced a subscription model and shaped the experience to help new users get started and stay engaged.
See in Portfolio
Oculus Family Sharing
I launched Family Accounts and App Sharing so people could share a headset and their apps. I led delivery of the platform's most requested feature, which increased device engagement by 26%.
See in Portfolio
Google Shopping & Shopify
I led the Google-Shopify partnership and rebuilt Google Ads into a one-click experience for merchants. I also co-launched a marketing recommendations engine, helping the partnership deliver $12M in incremental revenue.
See in PortfolioWays to Work Together
Product Strategy & Validation
Research, opportunities and a tested prototype, so you know what to build and why.
Build and Launch Project
I design, build, test and launch a defined product or feature, then hand it over.
Fractional Product Leadership
I join your team part-time to lead strategy, roadmap, delivery and adoption.
We agree on scope and timing together after an intro call. You can also email me first.
Before We Work Together
Common Questions
Can you build an AI agent for my team?
Yes. I identify where AI can improve your team's work, define the workflow, and build products, tools, or agents around that need. We start with the problem and agree on a useful outcome before choosing the technology.
Can you take an AI product from idea to launch?
I work across strategy, customer research, design, prototypes, code, launch, and adoption. I can own a scoped build-and-launch project or provide ongoing product leadership, with specialist contractors when needed.
Do you work as a fractional Head of Product?
Yes. I provide hands-on product and growth leadership for founders and teams building new initiatives. We agree on priorities, deliverables, and timing after an intro call.
How do you approach safety and privacy in AI products?
I include safety, privacy, and compliance requirements in product decisions from the start, informed by my trust and safety experience. Where specialist legal or regulatory advice is needed, it should be part of the project rather than treated as a substitute for product work.
What Clients Say
Client Stories
“I hired Angelina to oversee the UI/UX design for a website and app and she is incredible. From the get go, she was extremely organized with setting a timeline and project expectations. Between consistent communication and recurring meetings, she was able to routinely exceed expectations. Time and again, when I am complimented on my product, the person I have to thank is Angelina. Her expertise in product management is amazing, and she can tap into her network of trusted experts to fill any gaps.”
“Angelina is a machine. She is effective and delivers on anything thrown at her—whether it's getting funding, making sales, getting press mentions, repeatedly doubling our daily traffic, making our app look great, or learning how to code. She came in at a time when our app looked like it was built by two engineers, and was solely responsible for its design, the user acquisition funnel and member success and retention, making it accessible to a much wider audience. This significantly increased the rate at which our revenue grew.”
“It is evident to me that Angelina's purpose is to help people because she put her heart into everything for seven years, helping many students find their first job and cultivate their ambition and professional skills by starting Cansbridge, a global non-profit from scratch and helping grow it into a recognizable, impactful brand.”
More Ways I Can Help
Start With a Conversation
Have an AI Idea or a Workflow to Automate?
Tell me what you want to build or which work slows your team down. On a 30-minute intro call, I will help you figure out the right first step.