Founders & Startups
You are about to launch a product or a new offer and need positioning, a launch plan and the first channels that work.
Positioning · Launch · Activation
Go-to-Market & Growth
I’ll take your product from positioning to leads, beta users, and paying customers: acquisition, onboarding, conversion, and product-led growth. Then I'll create the ecosystem that keeps your customers engaged with education and support.
Ideal Clients
Who I Work With
Software Companies
People sign up but do not become active, paying customers. I find where they drop off and fix that part of the journey.
Mission-Driven Companies
You do meaningful work in health, education or community and need more of the right people to find you, start well and stay. I help you improve the journey from first visit to loyal customer.
How I Help
Positioning, Brand & Messaging
I define your target customer, shape the brand strategy and guidelines, and create the landing pages and core copy that explain why you.
Beta Testing & Launch
I recruit beta groups, collect and sort their feedback, run the launch and turn what we learn into the product strategy and roadmap for the next releases.
Acquisition & Campaign Systems
I plan your social strategy, set up social and marketing systems, write campaign plans and build AI-supported workflows so your team can keep campaigns running.
Onboarding & Activation
I find where new users drop off, define the first moment of value and redesign onboarding to get people there.
Retention & Member Success
I set up in-product support, customer education and help docs, emails and notifications, human touchpoints, and subscriptions and payments where they fit.
From My Portfolio
Go-to-Market & Growth Leadership
ParseHub Customer Success & Retention
I co-founded and bootstrapped ParseHub to $1M ARR with 200+ enterprise clients. I built onboarding, help docs, customer education, support and the member experience to help customers adopt the product, get value and stay.
See in Portfolio
SageReset Customer Acquisition & Conversions
I built customer acquisition journeys that turn leads from Substack, LinkedIn, workshops and events into paying coaching clients and members. I designed the funnels, signup flows and marketing automations that move people from initial interest to booking and payment.
See in Portfolio
Urby Real Estate Website
I led product strategy and the UX redesign of Urby's website and apartment leasing platform. I designed the end-to-end experience for both long-term residents and short-term renters.
See in Portfolio
Ruby Money Subscriptions
I redesigned onboarding and introduced a subscription and payments model for Ruby Money's financial app. I combined user research and product strategy to help solopreneurs get started and understand the ongoing value of the service.
See in Portfolio
Meta Appointment Bookings Growth
I identified signals that show someone is ready to book a service provider and led the development of a recommendations engine to connect them with relevant providers. I built growth journeys across email, Feed and notifications, including upsells, to turn that intent into bookings.
See in Portfolio
Google Shopping & Shopify Go-to-Market
I led the Google-Shopify partnership, rebuilt Google Ads into a one-click merchant experience and co-launched a marketing recommendations engine, delivering $12M in incremental revenue. I also led product marketing for the launches, explaining the benefits through blog posts, release notes and marketing collateral.
See in Portfolio
Cansbridge Fellowship Marketing & Community
I built the fellowship's brand strategy, website and social media presence, and ran in-person recruiting events to attract applicants. I also created the community for fellows, connecting recruitment with the relationships and support that continue throughout the program.
See in PortfolioWays to Work Together
Growth Strategy
A funnel and positioning review, with messaging, priorities and a list of experiments to run.
Launch or Growth Project
I lead a launch or a focused fix like activation or retention, from plan to shipped work.
Fractional Growth Partnership
I join part-time to run experiments, lifecycle work and the growth roadmap with your team.
We agree on scope and timing together after an intro call. You can also email me first.
Before We Work Together
Common Questions
Can you help launch a new product?
I help define positioning, identify an initial audience, and plan the path from leads and beta users to paying customers. My work includes launch strategy, acquisition, onboarding, conversion, and product-led growth.
Can you improve onboarding and customer retention?
Yes. I investigate where customers get stuck and improve the journey from signup to ongoing value. Depending on the product, that can include lifecycle communications, education, customer support, member experiences, and retention experiments.
Do you implement the growth work or only advise?
I work hands-on as well as setting the strategy. Engagements can include a focused growth project or ongoing leadership, with AI tools and specialist contractors when useful.
What types of businesses do you work with?
I work with startups, SaaS and consumer businesses, and mission-driven teams launching or growing a product. My portfolio includes early-stage ventures and work at Meta, Shopify, and BetterUp.
What Clients Say
Client Stories
“I hired Angelina to oversee the UI/UX design for a website and app and she is incredible. From the get go, she was extremely organized with setting a timeline and project expectations. Between consistent communication and recurring meetings, she was able to routinely exceed expectations. Time and again, when I am complimented on my product, the person I have to thank is Angelina. Her expertise in product management is amazing, and she can tap into her network of trusted experts to fill any gaps.”
“Angelina is a machine. She is effective and delivers on anything thrown at her—whether it's getting funding, making sales, getting press mentions, repeatedly doubling our daily traffic, making our app look great, or learning how to code. She came in at a time when our app looked like it was built by two engineers, and was solely responsible for its design, the user acquisition funnel and member success and retention, making it accessible to a much wider audience. This significantly increased the rate at which our revenue grew.”
“It is evident to me that Angelina's purpose is to help people because she put her heart into everything for seven years, helping many students find their first job and cultivate their ambition and professional skills by starting Cansbridge, a global non-profit from scratch and helping grow it into a recognizable, impactful brand.”
More Ways I Can Help
Start With a Conversation
Ready to Launch or Grow?
Tell me where customers get stuck or what you are about to launch. On a 30-minute intro call, we will find the step that matters most right now.