Product Portfolio
An AI-Powered Head of Product & Growth
For early-stage founders, teams launching something new, and wellness and education businesses. Hands-on, with AI and a small team of contractors when needed.
For Companies
Product, Growth & Programs
AI Products & Agents
Launch ideas from zero to one.
I'll identify opportunities, define the strategy, and build AI-powered products, tools, and agents for your customers or team. From research, design, and prototypes to launch, adoption, engagement, and measurable results.
Go-to-Market & Growth
Bring your product to market, and grow.
I’ll take your product from positioning to leads, beta users, and paying customers: acquisition, onboarding, conversion, and product-led growth. Then I'll create the ecosystem that keeps your customers engaged with education and support.
Programs & Experiences
Create programs your customers love.
I'll design, launch, and run memberships, communities, curriculum, bootcamps, events, and AI-powered operations that help your customers, members, experts, and students succeed.
How I Can Help
Strategy & Innovation
- Find opportunities for new products and business models.
- Prioritize what to build and define the MVP.
- Set a clear product vision and roadmap.
User & Market Research
- Recruit and interview customers to uncover real needs.
- Assess competitors and gaps in the market.
- Test ideas and turn findings into product decisions.
Product & Experience Design
- Map customer journeys and remove friction.
- Create flows, wireframes, and AI-assisted prototypes.
- Guide design with customer feedback and product analytics.
New Products & Ventures
- Define MVP scope and product requirements.
- Lead design, engineering, and testing through delivery.
- Launch, measure adoption, and improve what ships.
AI & Digital Transformation
- Find where AI can make a meaningful difference.
- Build AI-powered products and personalized experiences.
- Automate routine work and help teams adopt AI.
Go-to-Market & Growth
- Sharpen positioning and plan product launches.
- Improve onboarding and help customers find value faster.
- Build support, membership, and community experiences.
- Grow your audience, re-engage inactive customers, and improve retention.
Operations & AI Workflow
- Recruit, onboard, and train service providers.
- Set quality standards and evaluate provider performance.
- Streamline service delivery with AI-powered workflows.
Programs, Content & Learning
- Design curricula, workshops, and coaching programs.
- Equip instructors and facilitators to deliver them.
- Create content, communities, and AI-supported learning.
Trust, Safety & Regulatory Product
- Translate regulations into clear product requirements.
- Design consent flows, safeguards, and safety signals for products and LLMs.
- Protect privacy while keeping experiences easy to use.
Early-Stage Products
Selected Client Work
Product strategy, research, design leadership, and go-to-market work across real estate and financial technology.
Fractional CPO · Real Estate
Urby Real Estate Website
Live better, stay longer.
I led product strategy and the UX redesign of Urby's website and apartment leasing platform. I designed the end-to-end experience for both long-term residents and short-term renters.
Fractional CPO · Real Estate
NomadiQ Membership Platform
Your home, anywhere.
I took a global co-living membership platform for digital nomads from product strategy to a launched MVP. I hired and trained the design team, led the website and app experience, and defined the go-to-market approach.
Fractional CPO · FinTech
Ruby Money Financial App
Taxes, handled for solopreneurs.
I led product strategy, user research and the onboarding redesign for an app that automatically detects income and pays taxes for solopreneurs. I introduced a subscription model to support activation and long-term engagement.
Enterprise & Scale
Big Tech Leadership
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BetterUp · Consumer Coaching & AI
BetterUp Consumer AI Coaching
AI-powered coaching that gets people to show up and stay with their coach.
The Work
- Redesigned coach discovery and onboarding.
- Launched a new consumer AI coaching product in partnership with a renowned psychologist.
The Impact
Increased onboarding completion by approximately 45% while improving platform retention and the quality of coaching operations.
Meta · Trust & Safety
Instagram + VR Youth Safety & Parental Supervision
Launched the 1st ever parental controls and safety defaults for teens.
The Work
- Built safe, age-appropriate experiences across Meta products.
- Launched the first-ever parental controls across Instagram and Oculus VR.
- Designed parental consent frameworks for emerging markets and established a regulatory response team.
- Aligned 200+ stakeholders, executives, regulators, and the FTC.
The Impact
Responded to a $400M child privacy and safety fine while navigating the cancellation of Instagram Kids.
Launched the first-ever safety defaults to keep teens safe and tools that help parents protect their children online.
Meta · Facebook & Instagram
Facebook & Instagram Appointment Bookings
Turned social conversations into real-world bookings.
The Work
- Launched Facebook and Instagram Appointment Booking with integrated messaging and booking tools.
- Created the ML and experimentation framework that connected people to service providers.
The Impact
Enabled local businesses to directly turn conversations into real-world bookings, connecting more consumers with service providers.
Meta · Oculus
Oculus VR: Family Sharing & App Sharing
Most Requested VR Feature Launch
The Work
- Led the development and launch of Family Accounts and App Sharing for Oculus devices.
- Moved the work forward after a year of stalls by navigating complexities across developer relations and data tracking.
The Impact
Launched the top-requested VR feature and increased device engagement by 26%.
Shopify
Google-Shopify Advertising Partnership
Negotiated a stalled Google deal into $12M in new merchant revenue.
The Work
- Led the strategic and technical partnership between Shopify and Google from zero.
- Rebuilt Google Ads into a one-click merchant experience.
- Co-launched a marketing recommendations engine.
The Impact
Generated $12M in incremental revenue and increased merchant sales by 42% week over week.
Entrepreneurship
0 to 1 & Founder Experience
Co-founder
ParseHub
Web scraping and analytics made easy.
The Work
- Bootstrapped a web scraping and analytics platform with zero external funding.
- Led product, growth, and operations while managing a team of 12+ people.
The Impact
Scaled the business to $1M ARR and secured 200+ enterprise clients including JP Morgan, Walmart, and Wiser.
Co-founder
Cansbridge Fellowship
Non-profit for students to thrive in leadership and entrepreneurship.
The Work
- Co-founded a 501(c)(3) non-profit connecting students to global opportunities.
- Built the fellowship across 25 campuses.
- Structured and negotiated more than $200K in corporate sponsorships.
The Impact
Built a decade-strong non-profit with 1,000+ applications and 360% year-over-year application growth.
Founder & CPO
SageReset
Where science meets spirituality.
The Work
- Designed and built an AI-powered mental and emotional wellbeing platform.
- Created programs bridging psychology, integrative health, and ancient wisdom.
The Impact
Delivered 250+ sessions, generated six-figure revenue, and taught 300+ students.
Work Together
Let's Build a Meaningful Future Together
If you're building an ambitious product and looking for experienced product leadership, let's talk.