Let’s be real: most LinkedIn messages feel like cold pitches. And when you’re job searching, networking, or just trying to build your personal brand, you want your messages to spark connection — not get ignored.

The key? Personalization + clarity + confidence.

And you only have 300 characters to do it.

This guide will show you how to write effective connection requests that get noticed, get accepted, and start real conversations — even if you’re early in your career, pivoting industries, or just figuring out what to say.

The Basics: LinkedIn Connection Request Limits

Let’s start with logistics.

• LinkedIn connection requests have a limit of 300 characters

• That includes spaces, letters, numbers, symbols, and emojis

• Realistically, that gives you 2–5 short sentences, or about 40–60 words max

So… it has to be short. But it doesn’t have to be bland.

Research the Person (Yes, Even for a 2-Line Message)

The most effective requests feel like they were written for that one person — not copy-pasted from a template.

Here’s where to find quick, meaningful personalization:

• Their LinkedIn profile summary or “About” section

• Recent posts, company updates, or comments

• Blog articles, newsletters, or Medium posts

• Interviews, podcasts, or YouTube videos

• Personal shares about hobbies, family, travels, or causes

• Check their Instagram, Twitter, or personal site if available

Look for:

• Something they recently celebrated (new product launch, funding round)

• Something you genuinely admire (thought leadership, career path, values)

• Something you share in common (location, school, past company, industry)

✨ Your goal: Make it feel customized without sounding like a resume.

What to Say in Your Connection Request

Here are proven types of requests, categorized by situation — and all under 300 characters.

📌 If They’re Active on LinkedIn

“Hey [Name], excited to connect! When do you usually post? I’d love to support and reshare — your content always adds value.”

📌 If They Have a Blog, Newsletter, or Content Online

“Hi [Name], I found you through [platform] and loved your piece on [topic]. It really resonated — would love to connect!”

“Hey [Name], I’m already subscribed to your newsletter. Your take on [topic] is refreshing. Would love to connect!”

📌 If They Just Launched or Raised

“Hey [Name], congrats on launching [product] — it looks amazing. I’d love to connect and see how I can support.”

“Hi [Name], I saw you just raised a round — huge congrats! Your mission really resonates. Would love to connect.”

📌 If You Have Something in Common

“Hey, looks like we both went to [University]! Love your work in [industry] — would be great to connect.”

“Hey, great to see another Canadian entrepreneur in tech. Would love to connect!”

“Hey, I also spent time in Beijing and loved it — excited to connect with a fellow explorer.”

📌 If You Genuinely Admire Their Work

“Hey [Name], your LinkedIn post on [topic] was super inspiring. Would love to connect and follow your journey.”

“Hi [Name], saw your podcast on [topic] and it sparked a new idea for me. Thanks for sharing your voice — would love to connect!”

📌 If You’re Looking for a Role

“Hi [Name], I saw you're hiring for [role] — I’d love to support with [key skill or experience]. Would be thrilled to connect!”

“Hey, I saw your [job posting] and actually did some extra research on [topic]. Would love to share one insight with you!”

“Hey [Name], your job posting inspired me to explore [feature/challenge] — I’ve got an idea I think you’ll love. Let’s connect?”

📌 “Can I Ask You a Question?” (Curiosity Opener)

“Hey [Name], can I ask you a quick question?”

Once they reply, follow up with:

“Curious if you're looking for any product or project support — happy to help with research, usability, or even team operations.”

Quick Personal Examples

Real ways to make it feel personal (and warm):

• “Hey, love that you’re running a ladies' forum for employees. That’s real leadership. Would love to connect.”

• “Hey, amazing that you went to X place — it’s next on my travel list!”

• “Hey, I admire what you’re doing to uplift your community. I’d love to connect with value-driven founders.”

Final Tips: Make It Personal, Not Perfect

• Don’t overthink it. People connect with people, not robots.

• Keep it real — even if it’s short, your energy comes through.

• You can always follow up with more detail later — your first goal is connection.

Your Action Plan

1. Pick 5–10 people you want to connect with this week.

2. Spend 3–5 minutes researching each one.

3. Choose a personalization angle and send a quick, thoughtful message.

4. After they accept, send a follow-up message to continue the conversation.

If you’re not sure how to write that second message or email — don’t worry. I’ll share templates for that in the next post.